Connecting Technology to the Needs of the Business

All healthy technology discussions should begin with business goals and use those goals as a reasonable set of guidelines to focus technology investment decisions. These business goals are best articulated from a deep understanding of what the company, the product team, or the marketing team want to accomplish. In a business-first model, technology is forced to balance the desires for technical effectiveness and efficiency with the operational needs of the business. This balance can be difficult to achieve if you’ve ended up in a leadership position from a technology background — you are used to solving problems by writing code and it becomes difficult to think of other ways to solve them! ...

June 21, 2021 · 11 min · Kevin Sookocheff