Connecting Technology to the Needs of the Business

All healthy technology discussions should begin with business goals and use those goals as a reasonable set of guidelines to focus technology investment decisions. These business goals are best articulated from a deep understanding of what the company, the product team, or the marketing team want to accomplish. In a business-first model, technology is forced to balance the desires for technical effectiveness and efficiency with the operational needs of the business....

June 21, 2021 · 11 min · Kevin Sookocheff